Cherubino, CC BY-SA 3.0, via Wikimedia Commons

“Chal Meri Luna!” – The Story of the Original Kinetic Luna

The original Kinetic Luna is a single-cylinder 50cc moped that saw the light of day in 1972.

A copy of the Piaggio Ciao, built under license from Piaggio, the Luna became a hit in India, thanks to a series of ads that marketed the moped as a low-cost form of transportation that anyone could use.

It didn’t matter whether you were a medical student, a government employee forced to work long hours, or just plain “Mr. Late” – if you had to get somewhere quick, the Luna was there to save your neck.

It was like India’s answer to the Honda Super Cub – only instead of “you meet the nicest people on a Honda,” the Luna became associated with the phrase “Chal meri Luna!” (or “come on my Luna!”).

In short, ads like these made the little Kinetic Luna a hit, and it remained in production for 28 years until production stopped in 2000.

On an Interesting Note…

The “Chal Meri Luna” ads were the TV debut of Indian advertiser Piyush Pandey, who would later go on to become the Executive Chairman for India of Ogilvy.

Kinetic Luna Specs

Luna TFR Plus:

Engine: Single-cylinder two-stroke

Displacement: 49.8 cc

Max power: 1.25 kW or 1.67 horsepowers

Gearbox: Automatic

Wheelbase: 1,100 mm (43 inches)

Front tire size: 2.25 x 16″

Rear tire size: 2.25 x 16″

Source: iloveindia.com

Luna Superstar:

Engine: Single-cylinder, two-stroke

Displacement: 59.57 cc

Max power: 2.2 kW or 2.94 horsepowers

Gearbox: Automatic

Front brake: Drum brake

Rear brake: Drum brake

Wheelbase: 1,130 mm / 44 inches

Front tire size: 2.25″ x 16″

Rear tire size: 2.25″ x 16″

Source: iloveindia.com