“Chal Meri Luna!” – The Story of the Original Kinetic Luna
The original Kinetic Luna is a single-cylinder 50cc moped that saw the light of day in 1972. A copy of the Piaggio Ciao, built under license from Piaggio, the Luna became a hit in India, thanks to a series of ads that marketed the moped as a low-cost form of transportation that anyone could use. It didn’t matter whether you were a medical student, a government employee forced to work long hours, or just plain “Mr. Late” – if you had to get somewhere quick, the Luna was there to save your neck.
In short, ads like these made the little Kinetic Luna a hit, and it remained in production for 28 years until production stopped in 2000.